5 Advanced Email Marketing Tips for 2022 | Get More Clicks, Opens and Sales (Part 3/3)

This video is the last in a three-part series on email marketing tips that help you get more out of your list in terms of clicks, opens, and sales.

📥 DOWNLOAD my free e-mail Jumpstart Kit to get higher opens and click throughs on your campaigns→ https://www.growwithwill.com/email-jumpstart-kit/

🎥 VIDEOS YOU MAY LIKE:
5 Email Marketing Tips for 2021 (1/3) 👉 https://youtu.be/oGv69WoJWuk
5 Email Marketing Tips and Tricks (2/3) 👉 https://youtu.be/2l6z6bKVv-0

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💌 Double check which emails on your list are valid and which aren't with Email List Verify: https://www.growwithwill.com/elv

0:00 - Introduction to 5 Advanced Email Marketing Tips and Tricks

0:56 - Email Marketing Tip #1: Segment your lists.

It can be really difficult to resonate with every single person you're trying to email if you're not catering to their particular needs. What you can do is you can use your email marketing services tags feature, or segment feature to cut out your list into more specific groups.

The purpose of this is to make sure that you're providing meaningful context behind every message that you're sending out in your email campaigns.

2:06 - Email Marketing Tip #2: Audit your lists.

Whether you've had your list for just one year or five years it ain't get really easy to get an unwieldy list. And that leads to two potential outcomes, either your list is no longer engaging with you or it's not getting you the results that you want.

The problem with either of these issues is that it leads to you creating a negative feedback loop for yourself. If you're creating a ton of email campaigns and trying really hard to engage your list, but they're not engaging with you, then you're going to be a little bit less motivated to write your next email campaign to your audience.

4:08 - Email Marketing Tip #3: Validate your lists.

This is especially helpful if you've purchased your leads from a lead gen site. Whenever my company has done so, we've had to run our lists through Email List Verify or another email validation service, just to make sure that we remove any bogus emails or spam traps.

Email List Verify is really simple to use. All you need to do is upload your list on their site, click validate, and then wait for the results. Once the results have been generated, it'll tell you specifically which emails are valid and which emails are invalid.

💌 Double check which emails on your list are valid and which aren't with Email List Verify: https://www.growwithwill.com/elv

It's really important to validate your emails because if you have bought your list, it can be really common for there to be spam traps in a bot list. And as a result, it'll potentially impact the deliverability of your future campaigns.

5:56 - Email Marketing Tip #4: A/B test your email campaigns.

By A/B testing, we're going to be able to better identify which subject tests will resonate with our audience more as well as which call-to-actions or body copy is going to be more effective.

7:14 - Email Marketing Tip #5: Always be able to answer ANA.

ANA stands for Audience, Needs and Ask. This is an acronym that I came up with for my team to teach them some email marketing principles.

Audience is all about who am I writing for and what do they care about?
Needs is all about making sure that you are meeting a particular and specific need of our audience.
Ask is all about what is our ask and is it clear?

ANA is the key to effective email marketing, and it really encapsulates a ton of the tips that I've gone over in this email marketing series.

8:21 - Two Big Takeaways to Remember:

1. Make sure you are practicing good list hygiene, that you're validating your list and auditing your list on a regular basis.
2. Remember the acronym, ANA. Always be able to answer who your audience is, what their need is and what your ask is in the campaign.

✍️ COMMENT BELOW:

What is your favorite email marketing secret? I'd love to hear from you and I'm sure others would as well. I try to read and respond to every single comment that I received.

Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.

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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.