Video Marketing Tips for 2020 - Top 5 Do's and Don'ts for your Video Strategy

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I'm seriously upping my YouTube game in 2020... Are you with me?
LMK in the comments... what's your video marketing strategy this year?

In this video, I'm sharing my top 5 Do's (and Don'ts) for your video marketing strategy in 2020. So many businesses, brands and entrepreneurs are looking to increase and improve their online video content strategy this year however I'm still seeing so many of the same mistakes being made over and over again.

#1 Think of your Audience First

DO Produce videos with your audience top of mind
DONT position yourself as the hero

#2 It's all about being Platform Native

DO produce your videos for your primary distribution platform first
DONT stick every video everywhere (revise for the platform)

#3 Burnt-In Captions for Social Video

DO use burnt in captions on social
DONT ignore the headline

#4 Pay attention to the Metrics

DO take time to understand the metrics that matter
DONT let this stop you (paralysis by analysis)

#5 Use video across your full marketing funnel

DO consider where video fits within your full-funnel
DONT see video only as a promotional tool

The big one… don’t do video for videos sake. You need a video strategy!

#videostrategy #videomarketing #tips
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