FREE email marketing tips on how to remain top of mind with consumers [Secrets of Media Sales]

As a media sales executive, understanding the marketing funnel is critical when communicating the value and benefits of targeted email marketing. The general concept applies to all media, whether digital or traditional. New business leads are usually at the top of the funnel and are divided into different categories, including prospects, inquiries, and suspects. Over time, they will move down the funnel (nurturing down), and as they move down, they become more targetable by specific demographics. The article outlines the importance of targeting your prospects and how to stay top of mind with consumers. This video outlines how email marketing is a fundamental way to do this, as it is critical for businesses to communicate appropriately with their customers.
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Richard E. Brown
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